2016 Literacy Champions


Deutsche Bank

Corporate Honoree


Deutsche Bank’s commitment to supporting communities in the Americas focuses on shaping and supporting innovative strategies to address the needs of diverse underserved communities. During the past year alone, Deutsche Bank has been honored for its employee volunteerism, LGBTQ advocacy, commitment to ending hunger and homelessness, and much more. Deutsche Bank’s corporate citizenship activities focus on encouraging community development, promoting broad access to high-quality education, and fostering economic and social mobility for disadvantaged communities, well aligned with PCHP’s goals of ensuring that all children have the opportunity to enter school ready to thrive and that all parents are empowered to support their children’s academic and life success.

Deutsche Bank has been supporting PCHP’s work in the Bronx, New York, through PCHP partner agency Masa, Inc., since 2013, and through PCHP partner agency LEake and Watts, since 2016. Thanks to Deutsche Bank’s generous contributions, PCHP has been able to expand its work with both immigrant and homeless families, the most difficult to reach and most under-resourced families in New York City’s underserved communities.

Thank you to Deutsche Bank for its strong support for PCHP in New York City. Together, we are working to make a difference in the lives of thousands of New York’s most underserved families.



Masa, Inc.

Literacy Champion


Masa, Inc. is doing such wonderful work in the Mott Haven community in the Bronx. Masa partners with Mexican and Latino children and families in the SOuth Bronx to develop strong learners and leaders who will fully participate in and contribute to the large community. Masa knows that in order to change outcomes for children, families are the key, and so they prioritize connecting parents with the tools and resources that will enable them to support their children’s learning at home.

As part of the Mott Haven Anchoring Achievement in Mexican communities network sponsored by Deutsche Bank, Masa is now in its fourth year of implementing the Parent-Child Home Program, providing intensive home visiting focused on building school readiness skills to 41 families.

Come inside the home of two-year-old Emely, a PCHP participant from Masa, as she reads and plays with her mom and their PCHP Early Learning Specialist. Because of PCHP, Emely is now fully engaged in learning language, using crayons, hearing stories, exploring, imagining, and doing all the learning children must do at age two if they are going to enter school ready to succeed.











Contact: Colleen R. Brathwaite
Communications Manager
914-761-0600 x204 cbrathwaite@wjcs.com


White Plains, May 3, 2017 — Deputy County Executive Kevin Plunkett, right, joined in the 45th Anniversary celebration of the WJCS Parent-Child Home Program today, offering congratulations to the program’s home visitors who lay the foundation that bridges the academic achievement gap between pre-school children from low-income families and their more economically advantaged peers. Also praising the home visitors were, from left, Neil Sandler, WJCS Board President; Alan Trager, WJCS CEO, and Patrice Cuddy, Parent-Child Program Director.

The WJCS Parent-Child Home Program, which receives partial funding by Westchester County, has helped more than 4,000 parents become their children’s first and most important teacher and has sent thousands of children off to school ready to learn and succeed over the long-term. “Without the home visitors’ commitment and skill in building relationships with the families, our program would not have survived,” said Patrice Cuddy. “PCHP is a great program based on sound practices and theory, and the home visitor and dedicated parents brings it home.”

The program is the only implementation in Westchester of a nationally recognized model that prepares children for school because every parent has the knowledge and resources to build school readiness where it starts: in the home. Twice a week over a two-year period, trained home visitors model reading, play and conversation activities for pre-school children. They use books and educational toys that are given as gifts to the families. The program is offered in White Plains, New Rochelle, Port Chester, Greenburgh, Mamaroneck and Mount Vernon. For more information on the Parent-Child Home Program, visit www.wjcs.com/PCHP.

WJCS is one of the largest non-profit, non-sectarian human services agencies in Westchester, serving 20,000 people annually at 70 clinic, school, community and home-based locations throughout the county. The agency’s integrated network of services includes mental health treatment and counseling, child and youth development programs, residential and non-residential programs for people with intellectual and developmental disabilities, home health and geriatric services. The highest level of professional development and training is offered through the WJCS Educational Institute. For more information on WJCS, go to www.wjcs.com.